AADT

I’m developing the visual identity for Horizon, AADT’s fall semester show. Flowing pixelated contours, scattered dots, and oversized italic lettering create a sense of movement across a restrained black-and-white foundation.

The system carries from title graphics into showcase announcements and workshop posts. Repeated borders and typography unify the series, while shifting type placement lets each performance photograph lead. An inverted white version extends the same identity to the welcome-back announcement.

For the summer music video, I translated a rebellious theme into oversized red typography, repeated stars, and layered graphic marks over graffiti-filled photography. The compressed lettering and repetition give the banner a loud, restless rhythm.

Red type anchors the event details at the edges, leaving the rooftop group portrait at the center of the composition.

I designed a summer workshop series around childhood portraits, textured fruit illustrations, and bright seasonal palettes. Each instructor gets a distinct color story, while a shared layout makes the collection feel cohesive.

Oversized names and date labels establish a clear hierarchy, with location and class details in a consistent corner. The portrait cutouts bring personality to each post; repeating typography, framing, and illustration treatments connect the series across the feed.